Tuesday 4 October 2011

APPLIANCES DIVISION


Business in appliances division has shown mixed trend but the Company is finally on the right track. Crystal Refrigerator with Aero design and Danfoss compressor with performance certification by Danfoss Germany was launched in the February 1999. This has been received very well in the market and our refrigerator sales have shown an increase of ver 125% since 1999. This thrust is expected to continue in the following year as a result of company’s innovative approach in product development coupled with an aggressive marketing strategy.   

             Deep Freezer tested and certified by Danfoss Germany and with improved aesthetics has also been well received by the market. We have already been supplying our Deep Freezers to Coca-Cola international and lever Brothers and intend to continue our focus on institutional sales of this product

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