COMPANY’S OBJECTIVES

   The continuous improvement of all products and services through total involvement of employees.

2.      The development and strengthening of joint ventures and partnerships with external and internal customers and suppliers.

3.      Providing innovative and higher quality products to achieve total customer satisfaction by understanding their requirements and anticipating their future expectations or needs through:

Monitoring Annual Targets for quality improvement in all areas and function of the organization.

Valuing people by understanding and drawing upon their strengths i.e. abilities and knowledge and make efforts for their training and development.

4.      With a dedicated team of professionals the company is striving to improve the quality of life in Pakistan homes through reliable equipment for power distribution and home appliances.

PEL DAEWOO ELECTRONICS LTD.

Agreement for conversion of Sony Television at the plant was concluded and PEL has started production of their products since May 1999. Under this arrangement television kits are supplied to us by Sony and converted televisions are delivered to them and marketed through their own network. The US$ denominated conversion price for the televisions assembled by us is charged on fortnightly basis.

         Tariff structure on Televisions has been rationalized in the federal budget for 2001-2002 and as a result violability of locally assembled televisions has considerably improved. Sony intends to take full advantage of this situation and volumes of locally assembled televisions are resultantly expected to increase manifolds. Agreement for conversion of VEGA flat screen television has also concluded and we have very successfully started its production in September 2000.

APPLIANCES DIVISION

Business in appliances division has shown mixed trend but the Company is finally on the right track. Crystal Refrigerator with Aero design and Danfoss compressor with performance certification by Danfoss Germany was launched in the February 1999. This has been received very well in the market and our refrigerator sales have shown an increase of ver 125% since 1999. This thrust is expected to continue in the following year as a result of company’s innovative approach in product development coupled with an aggressive marketing strategy.   

             Deep Freezer tested and certified by Danfoss Germany and with improved aesthetics has also been well received by the market. We have already been supplying our Deep Freezers to Coca-Cola international and lever Brothers and intend to continue our focus on institutional sales of this product

POWER DIVISION

Products manufactured in Power division are Transformers, Energy Meters and Switch gears. Business in this division has suffered badly in pervious years due to problems in WAPDA and KESC. The most needed upgradation of WAPDA’s distribution pilferage was started by the new management. The energy meter production of single phase and three phase are moving toward an optimum level. Plans for further improvement in productivity and quality of our meters are also in progress. Our shares for the supply of distribution transformers to WAPDA has taken a quantum leap recently. Accordingly, PEL is planning to increase our production capacity of transformer plan through the techniques of improved production operations including manpower utilization, product innovation, process reengineering. We are expecting to obtain the production capacity level of 2000 transformer per annum. 

A Complete Washing Solution

Dawlance the no. 1 home appliances brand of Pakistan recently launched another product to enhance their category range. The latest addition to H-Zone range is the Dawlance Automatic Washing Machine (Model # DWF-3500HZ). This machine, apart from functioning as a regular automatic washing machine, has a revolutionary Air Wash feature that turns air into Ozone (O3) to sterilize, kill bacteria and remove odour from products like cushions, school bags, gloves, leather jackets, hand bags, high heels, business suits, delicate women’s clothes and stuffed toys.

Backed and verified through research, Dawlance revealed that people now expect much more from a washing machine than just washing of clothes. Both fast-paced lifestyle and a concern for better health among today’s home maker means they want the washing machine to provide more varied washing options and convenient cleaning solution in the shortest possible time.